Our team

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John Pagonis, PhD, UXC

Dr. John Pagonis is a software production coach and UX researcher who helps organisations produce useful software.

John assists organisations discover what they really ought to focus on by leveraging UX design and Scrum. His specialty lies with Scrum coaching, requirements elicitation, requirements management, product discovery and the integration of UX design into agile software production.

He has invested many years developing smartphone OS software, machine learning, mobile VoIP and recommender systems. He also likes software archaeology, disecting legacy systems and educating university students.

John has a PhD, MSc and BEng from the University of Essex and is a certified UX research specialist from Nielsen Norman Group.


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Sotiris Sotiropoulos, UXC

Sotiris Sotiropoulos is a UX designer and software production consultant who groks the psychology of software engineers. He works with teams to produce useful software that users want to interact with everyday. Sotiris is a certified UX researcher from Nielsen Norman Group.

Sotiris spent his early professional life creating user interfaces and graphics for videogames and later for Web and mobile apps. In his quest to justify everyday design decisions, he discovered that user experience design provided answers; very good answers.

This led him to the relentless pursuit of learning, which helped him enhance his ever-adaptable way. To Sotiris, it is apparent that designs aimed at people can only be crafted by understanding ...people.


Our story

In evidence we trust because we are passionate about learning, about improving, about discovering and solving the right problems. Our story is a story of continuous learning, learning from successes and learning from failures.

We founded Zanshin Labs because we hate to see good teams solve the wrong problems. We hate to see good teams struggle to solve the right problem ineffectively and it pains us to see organisations make decisions based on assumptions instead of evidence. We know how that is and how and when it happens because we have been there ourselves.

Zanshin Labs provides consulting, coaching and education to startup and enterprises building software based products and services to help them bring the right solution to the right problem, with highly productive teams, in their own unique way, by design rather than by happenstance.

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We are adaptable, friendly, disciplined and collaborative. We also use too many post-its, but hey, nobody is perfect!

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